Model News Release #1

Here are two clearly-annotated news releases for you to learn from. You can use them as strict models, or as a rough guide.

Key Parts of a News Release:

A strong, brief headline.
A compelling opening sentence (a “lead”) telling the news in a nutshell (the who and the what).
A second paragraph explaining the grant’s context — major results expected, the big problem it’s trying solve.
A strong quote from a key player saying why this matters to average people (sometimes called “the so-what.”)
Additional details of grant activities and expected results.
Brief background on your organization, the funder, as well as other groups involved.
Key names, numbers or websites leading to further information.