Model news release #2
Again, the key parts of a news release:
- A strong, brief headline.
- A compelling opening sentence (a “lead”) telling the news in a nutshell (the who and the what).
- A second paragraph explaining the grant’s context — major results expected, the big problem it’s trying solve.
- A strong quote from a key player saying why this matters to average people (sometimes called “the so-what.”)
- Additional details of grant activities and expected results.
- Brief background on your organization, the funder, as well as other groups involved.
- Key names, numbers or websites leading to further information.
